Sökning: "Discursive identities"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden Discursive identities.

1. 1. Are They Part Of “Us” Or The “Other”? A Discourse analysis examining how the U.S. perceives itself in East Asia region in relation to the disputes between two important allies: Japan and South Korea

   Kandidat-uppsats, Försvarshögskolan

   Författare :Emma Mellstrand Sajnovic; [2024]
   Nyckelord :Foreign Policy; U.S.; Japan; South Korea; and Discourse analysis;

   Sammanfattning : With the trilateral meeting between U.S. President Joe Biden, Japanese Prime Minister Kishida Fumio, and South Korean President Yoon Suk-Yeol in August 2023, a new chapter of cooperation between the three seems to be coming closer, with new possibilities of laying bilateral issues between Japan and South Korea to rest. But how does the U. LÄS MER

3. 2. Fintechbolagen: "En marknad för världshistoriens sämsta kreditkunder" : En kvalitativ analys av Klarna och Qliro

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Simon Löfdahl; Matilda Lindström; [2023]
   Nyckelord :Diskurs; Konsumtion; Diskursanalys; Affordanser;

   Sammanfattning : The word fintech-companies stands for companies who utilize the ever evolving modern technology to succeed in the financial space. Klarna is a prime example of a fintech-company who have made success by providing payment-options to their users via their phone application, Their business model has made the swedishborn company a international giant, and they are the most used paymentprovider with 150 million active users. LÄS MER

4. 3. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Antonia Pumarino; [2023]
   Nyckelord :Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Sammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER

5. 4. Beyond Heteronormativity : A Critical Discourse Analysis of the Gender Equality Policy in Sweden

   Kandidat-uppsats, Linköpings universitet/Institutionen för kultur och samhälle

   Författare :Anna Pettersson; [2023]
   Nyckelord :Gender Equality; Critical discourse analysis; Heteronormativity;

   Sammanfattning : As one of the world's most equal countries, gender equality holds significant importance in Sweden. This thesis examines how Sweden formulates its gender equality policy accordingly. From a post-structural feminist perspective, this thesis conducts a critical discourse analysis of the Gender Equality Policy in Sweden. LÄS MER

7. 5. Discursive Identities in Foreign Policy : A poststructuralist discourse analysis of the EU’s foreign policy discourse on China at the time of war

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Sara Lindholm; [2023]
   Nyckelord :identities; foreign policy; discourses; discourse analysis; European Union; EU; China; poststructuralism;

   Sammanfattning : How do shifting geopolitical landscapes influence foreign policy discourses and identities of international actors? This thesis analyses the discursive identities constructed in the European Union’s official foreign policy discourse on China since Russia’s full-scale invasion of Ukraine. The EU-China relationship is complex, and recent literature has identified that the EU’s discourse toward China has become more assertive and securitized. LÄS MER