Sökning: "Doktor24"

Hittade 2 uppsatser innehållade ordet Doktor24.

  1. 1. Varumärken på den digitala vårdmarknaden : En kvantitativ studie om hur de digitala vårdgivarnas varumärken i Sverige uppfattas av konsumenterna

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Adam Nilsson; Mingshi Huang; [2021]
    Nyckelord :Digital healthcare; customer-based brand equity; attityd; brand personality; brand; trust; Doktor.se; Doktor24; Kry; Min Doktor; 1177 Vårdguiden; Digital vård; kundbaserat varumärkeskapital; attityd; varumärkespersonlighet; varumärke; förtroende; Doktor.se; Doktor24; Kry; Min Doktor; 1177 Vårdguiden;

    Sammanfattning : Digital healthcare is a relatively new market which brings along some challenges. The transfer from a traditional physical healthcare with its natural trustworthiness and reliability for the consumers to a digital space is a major challenge. LÄS MER

  3. 2. Managing Chronic Conditions Through Digital and Patient-centric Care : A study on asthma patient preferences for a digital health care service

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Clara Calmered; Josefin Kullman; [2019]
    Nyckelord :Digital health care; digital service; chronic care; asthma care; digital asthma care; Digital sjukvårdstjänst; digital sjukvård; kronisk sjukvård; astma; digital astma;

    Sammanfattning : Chronic diseases account for about 80\% of the total health care costs in Sweden, where the current health care system is designed according to the characteristics of acute diseases. Chronic care management is characterized by a long-term perspective and inclusion of multiple health care practitioners during the care process. LÄS MER