Sökning: "Dongmi Wu"
Hittade 1 uppsats innehållade orden Dongmi Wu.
1. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences
Magister-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. LÄS MER
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