Sökning: "Donia Tarokh"
Hittade 1 uppsats innehållade orden Donia Tarokh.
1. Kan modeföretag förbättra shoppingupplevelsen i sina onlinebutiker?
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : In this paper we have chosen to study three aspects of the shopping experience online -navigation, product image and product information based on Hasan’s (2016) theory, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry. From eyetracking-observations and qualitative interviews in this study, we identified the customers expectations and perceived problems in the online shoppingexperience. LÄS MER
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