Sökning: "Dorota Celczynska"

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  1. 1. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    Master-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Författare :Dorota Celczynska; [2020]
    Nyckelord :Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Sammanfattning : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. LÄS MER