Sökning: "Dual-brand Strategy"

Hittade 1 uppsats innehållade orden Dual-brand Strategy.

  1. 1. Volvo CE in China : a case study of dual - brand strategy

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Peng Shao; Zeliang Sun; [2011]
    Nyckelord :Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Sammanfattning : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. LÄS MER