Sökning: "Dumitru Lopusneac"
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1. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. LÄS MER
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