Sökning: "Dushko Boceski"

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  1. 1. Customers’ Emotions and their Impact on Quality Development of Products : with Environmental Implications

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Dushko Boceski; [2013]
    Nyckelord :survival value; emotion; functional; quality; development; non-functional; luxury; biased perception; price; wellbeing; living environment; behavioral economics;

    Sammanfattning : The contemporary society reflects with countless of non-functional, i.e. luxurious, products which, with their redundant property, have a wasteful or negative impact on customers’ survival value and their living environment. LÄS MER