Sökning: "E- WOM"
Visar resultat 11 - 15 av 57 uppsatser innehållade orden E- WOM.
11. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER
12. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. LÄS MER
13. Covid-19-pandemins påverkan på människors beteende vid inköp av livsmedel : En kvalitativ studie om covid-19-pandemins påverkan, som en situationell faktor, på inköp av livsmedel via e-handeln istället för fysiska butiker
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The Covid-19 pandemic, as a health and economic crisis, has significantly affected consumers, businesses and industries in all parts of the world. In this study, the aim was to investigate how situational factors, the covid-19 pandemic, affected consumer behavior regarding food purchases via e-commerce instead of physical stores. LÄS MER
14. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. LÄS MER
15. Swipe up : En kvantitativ undersökning kring hur konsumenters attityd och köpintention påverkas av marknadsföring via sociala medier
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Since its inception, social media has developed into something that is now a constant part of our everyday lives. From being a digital place where users could keep in touch with friends and family, social media has become a place where consumers and companies have the opportunity to communicate. LÄS MER