Sökning: "E- WOM"

Visar resultat 21 - 25 av 57 uppsatser innehållade orden E- WOM.

1. 21. Är influencers trovärdiga? : En kvalitativ studie om konsumenter upplever trovärdighet i influencer marketing

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Carina Van; Jasmine Hallgren; [2019]
   Nyckelord :sociala medier; influencers; trovärdighet; förtroende; influencer marketing;

   Sammanfattning : Background: The development of social media has generated new communication and marketing strategies. Influencers is a phenomenon that has developed with social media and has become increasingly important for marketing strategies for companies. LÄS MER

3. 22. Mobile or Computer: Does it Matter? - A quantitative study investigating the effect of device experience in an online store context, on perceived visual complexity and processing fluency

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Alexandra Ridderbjelke; Linnea Törnvall; [2019]
   Nyckelord :Visual complexity; Processing fluency; Device; Online store environment;

   Sammanfattning : E-commerce continues to transform the retail landscape at a fast pace, at the same time computer-access to online stores has gained competition from mobile-access. Consequently, the interest in how these devices and their inherent characteristics affect the consumers' perception of the content and behavioural intentions, has grown from both practitioners and academia. LÄS MER

4. 23. Så lyckas du på LinkedIn : – En kvantitativ och kvalitativ studie av kommunikation på LinkedIn

   Kandidat-uppsats, Mittuniversitetet/Institutionen för medie- och kommunikationsvetenskap

   Författare :Maria Forsberg; Ludvig Sjöstedt; [2019]
   Nyckelord :Uses and gratifications approach; Content marketing; Influencers; e-WOM; LinkedIn;

   Sammanfattning : Organisationer använder sig ofta av flera olika sociala media för att nå ut till sina målgrupper, då en lyckad kommunikation har visat sig öka omsättningen (Okazaki,Katsukura och Nishiyama, 2007). Men det finns ännu ganska lite forskning om varför viss kommunikation lyckas nå ut med sitt budskap. LÄS MER

5. 24. Låt influencers utbilda och inte påverka : En kvalitativ studie om politisk förtroende & samarbeten på sociala medier

   Kandidat-uppsats, Karlstads universitet

   Författare :Fanny Jansson; Oliver Paschetto Jensin; [2019]
   Nyckelord :Politics; Influencers; First-time voters; Confidence; Youth Associations; Social media; Politik; Influencers; Förstagångsväljare; Förtroende; Ungdomsförbund; Sociala medier;

   Sammanfattning : Political actors and parties have, during the parliamentary elections 2018, marketed themselves in a different way than before. Many influential people on social media who have a younger audience have been involved in the electoral movement and tried to make the "most important" issues easier to understand. LÄS MER

7. 25. To rent or not to rent? Investigating consumers’ willingness to rent casual wear by analysing its drivers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :My Fridén; Hannah Schroth; [2018-07-03]
   Nyckelord :Access economy; Willingness to rent; Sustainable business models; Rental; Apparel; Casual wear;

   Sammanfattning : Motivated by an ambition to contribute to the understanding of apparel consumer behaviour in an access economy, this paper aims at investigating consumers’ willingness to rent casual wear by analyzing its drivers. A research model was created, compounded of seven underlying factors which were hypothesized to have an impact on consumers’ willingness to rent casual wear; namely identity-signalling behaviour, environmental advantages, economic advantages, word of mouth, e-word of mouth, product criteria and service criteria. LÄS MER