Sökning: "E-Loyalty"

Visar resultat 1 - 5 av 32 uppsatser innehållade ordet E-Loyalty.

  1. 1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marvin Elabi; [2022]
    Nyckelord :E-loyalty; E-trust; E-satisfaction; E-wom.;

    Sammanfattning : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. LÄS MER

  3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amelia Nablsi; Swapnajit Saha; [2021]
    Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER

  4. 3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Louise Bennhult; Hanna Frogner; [2021]
    Nyckelord :E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Sammanfattning : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. LÄS MER

  5. 4. E-Lojalitet på den svenska OTT-marknaden : En kvantitativ studie om faktorer bakom OTT-konsumentens e-lojalitet

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nadin Bahsoun; Nadja Boukni; [2021]
    Nyckelord :E-Loyalty; eWOM; The 8C:s; Satisfaction; Trust; OTT-platforms; E-Lojalitet; eWOM; De 8C:na; Tillfredsställelse; Förtroende; OTT-plattformar;

    Sammanfattning : Under det senaste decenniet har utvecklingen ökat drastiskt av streaming av filmer, serier, dokumentärer och sport. Utvecklingen har medfört att nya over-the-top (OTT) företag har inträtt marknaden. Några av världens största underhållnings- och telekomföretag har under de senaste åren satsat på denna typ av plattform. LÄS MER

  7. 5. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Adam Winnberg; Frida Mårtensson; [2021]
    Nyckelord :Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Sammanfattning : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. LÄS MER