Sökning: "E-Marketing"

Visar resultat 1 - 5 av 24 uppsatser innehållade ordet E-Marketing.

  1. 1. Internationalization and its role in the utilization of Influencer Marketing within Business

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Victoria Näsberg; [2021]
    Nyckelord :internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Sammanfattning : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. LÄS MER

  3. 2. Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages

    Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Azamat Kashebayev; [2020]
    Nyckelord :Sustainable Destination Development; Tourism Industry; Swedish tourists’ sustainable behavior; Sustainable travel packages; Sustainability; Exploratory correlation matrix.;

    Sammanfattning : .... LÄS MER

  4. 3. Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Zainab Al-Darraji; Zahra Al Mansour; Shilan Rezai; [2020]
    Nyckelord :Influencers; e-marketing; influencer marketing; trust; similarity; familiarity; credibility; purchase intention;

    Sammanfattning : .... LÄS MER

  5. 4. Influencer-marketing - En granskning av marknadsföringslagen och fördelningen av det juridiska ansvaret

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Henrik Theander; [2017]
    Nyckelord :Affärsjuridik; Handelsrätt; Influencer; Influencer-marketing; Law and Political Science;

    Sammanfattning : Abstract Marketing is continuously changing and requires constant development to challenge consumers. Through the first blogs, a new marketing portal was created that was more penetrating than traditional advertising. From this, influencer marketing, i.e. LÄS MER

  7. 5. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mathias Guselin; Sebastian Johansson; Joakim Jörgensen; [2016]
    Nyckelord :Brand equity; e-recruitment; brand awareness; brand association; perceived quality; brand loyalty;

    Sammanfattning : Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use of e-recruitment is partly because it is considered to be the most effective way to reach the target group of applicants, and partly because of the cost savings and competitive pressure in the market. LÄS MER