Sökning: "E-Word of Mouth"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden E-Word of Mouth.
1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER
2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. LÄS MER
3. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER
4. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER
5. Låt influencers utbilda och inte påverka : En kvalitativ studie om politisk förtroende & samarbeten på sociala medier
Kandidat-uppsats, Karlstads universitetSammanfattning : Political actors and parties have, during the parliamentary elections 2018, marketed themselves in a different way than before. Many influential people on social media who have a younger audience have been involved in the electoral movement and tried to make the "most important" issues easier to understand. LÄS MER
