Sökning: "E-commerce acceptance model"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden E-commerce acceptance model.

  1. 1. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Clara Engström; Danijela Smoljan; [2023-11-20]
    Nyckelord :Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Sammanfattning : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. LÄS MER

  3. 2. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Hannes Töyrä; [2023]
    Nyckelord :E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

    Sammanfattning : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. LÄS MER

  4. 3. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  5. 4. Last Mile Delivery - Examination of Customer Satisfaction regarding Parcel Lockers

    Master-uppsats,

    Författare :Valerie Brunner; Wanda Majcher; [2022]
    Nyckelord :Parcel Lockers; Customer Satisfaction; Last Mile Delivery; Satisfaction Model; Last Mile Delivery Place; Self-Collection Service;

    Sammanfattning : Background: The strong growth of e-commerce and the connected last mile delivery problems as well as the increasing customer demands have driven forward delivery innovations in the past years. One of them, parcel locker networks, were developed and have been growing for several years. LÄS MER

  7. 5. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Nyckelord :e-commerce; e-service quality; online sales channels; consumer behaviour;

    Sammanfattning : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. LÄS MER