Sökning: "E-commerce platforms"

Visar resultat 16 - 20 av 103 uppsatser innehållade orden E-commerce platforms.

1. 16. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Ella Lindell; Rebecka Nilsson; [2023]
   Nyckelord :;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. LÄS MER

3. 17. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Lizette Hughes; Persson Maria; [2023]
   Nyckelord :Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Sammanfattning : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. LÄS MER

4. 18. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liu Xinyi; [2023]
   Nyckelord :;

   Sammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER

5. 19. China Influencer E-commerce Livestreaming Marketing Strategy Research

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Yimeng Ma; [2023]
   Nyckelord :e-commerce; netnography; influencers; followers; and online community;

   Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

7. 20. Multi-modal Models for Product Similarity : Comparative evaluation of unimodal and multi-modal architectures for product similarity prediction and product retrieval

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Christos Frantzolas; [2023]
   Nyckelord :Computer Vision; Natural Language Processing; Representation Learning; Metric Learning; Multimodal Retrieval; Bildigenkänning; Språkteknologi; Representationsinlärning; Metrisk inlärning; Multimodal informationssökning;

   Sammanfattning : With the rapid growth of e-commerce, enabling effective product recommendation systems and improving product search for shoppers plays a crucial role in driving customer satisfaction. Traditional product retrieval approaches have mainly relied on unimodal models focusing on text data. LÄS MER