Sökning: "E-ethics"

Hittade 1 uppsats innehållade ordet E-ethics.

  1. 1. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Pauline Brideron; Frédéric Hussler; [2018]
    Nyckelord :Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Sammanfattning : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. LÄS MER