Sökning: "E-mail marketing messages"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden E-mail marketing messages.

1. 1. En undersökning om attityden till mottagandet av E-postmarknadsföring : Med avseende på kognitions-, affektions- & beteendemässig attityd

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Johanna Nilsson; August Mazetti-Nissen; [2016]
   Nyckelord :Attitude; E-mail marketing; E-mail marketing messages; Cognition; Affection; Behavior; Attityd; E-postmarknadsföring; E-postmarknadsföringsmeddelande; Kognition; Affektion; Beteende;

   Sammanfattning : Titel: En undersökning om attityden till mottagandet av E-postmarknadsföring – Medavseende på kognitions-, affektions- & beteendemässig attityd. Nivå: C-uppsats i ämnet företagsekonomi Författare: Johanna Nilsson & August Mazetti-Nissen Handledare: Jens Eklinder Frick Datum: 2016 – Januari Syfte: Syftet med den här studien är att undersöka attityden till mottagandet av Epostmarknadsföringhos svenska beslutsfattare inom en B2B-kontext, detta med avseende påkognitions-, affektions- och beteendemässig attityd. LÄS MER

3. 2. Decision-makers’ Attitudes and Behaviors Toward E-mail Marketing

   Magister-uppsats, IHH, Marketing and Logistics

   Författare :Martin Fredriksson; Martin Andersson; [2012]
   Nyckelord :E-mail; marketing; E-mail marketing; B2B; Attitudes; Behaviors; Decision-makers; Manufacturing industry; epost; e-post; marknadsföring; B2B; attityder; beteenden; beslutsfattare; tillverkningsindustrin;

   Sammanfattning : Background E-mail marketing is used to get consumers’ attention to one’s products, services, need, etc., and ultimately to get them to act in a specific way. LÄS MER

4. 3. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   Magister-uppsats, Institutionen för teknik och samhälle

   Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
   Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

5. 4. Viral Marketing Communication : A study on consumer perception and consumer response

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Summer Goh; Xavier Low; [2009]
   Nyckelord :marketing; internet; word of mouth; viral marketing; consumer perception; consumer response;

   Sammanfattning : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. LÄS MER

7. 5. Viral Marketing : How does the individual view a viral marketing message and what makes him or her pass it along?

   Magister-uppsats, Institutionen för ekonomi

   Författare :Olof Qvist; Julia Berggren; [2008]
   Nyckelord :Viral marketing; e-mail; spam; Virusmarknadsföring; E-post; Spam;

   Sammanfattning : Viral marketing is a form of marketing that is based on individuals sharing of a message within their social network. When viral marketing works, it’s cheap and efficient and there are several examples of successful viral marketing campaigns that has given products or companies great success. LÄS MER