Sökning: "E-marketing"
Visar resultat 1 - 5 av 24 uppsatser innehållade ordet E-marketing.
1. Internationalization and its role in the utilization of Influencer Marketing within Business
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. LÄS MER
2. Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages
Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : .... LÄS MER
3. Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : .... LÄS MER
4. Influencer-marketing - En granskning av marknadsföringslagen och fördelningen av det juridiska ansvaret
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : Abstract Marketing is continuously changing and requires constant development to challenge consumers. Through the first blogs, a new marketing portal was created that was more penetrating than traditional advertising. From this, influencer marketing, i.e. LÄS MER
5. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use of e-recruitment is partly because it is considered to be the most effective way to reach the target group of applicants, and partly because of the cost savings and competitive pressure in the market. LÄS MER