Sökning: "ECC European Capital of Culture"

Hittade 1 uppsats innehållade orden ECC European Capital of Culture.

  1. 1. City Marketing: How to promote a city? : The case of Umeå

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Amélie Balencourt; Antonio Curado Zafra; [2012]
    Nyckelord :Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Sammanfattning : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. LÄS MER