Sökning: "ECSR communication"

Hittade 1 uppsats innehållade orden ECSR communication.

  1. 1. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Sanna Viberg; Stephanie Balasingam; [2022]
    Nyckelord :ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

    Sammanfattning : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. LÄS MER