Sökning: "ERK-model"

Hittade 1 uppsats innehållade ordet ERK-model.

  1. 1. Allsvensk fotbollssponsring

    Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Jessica Lantz; [2013]
    Nyckelord :Marketing tools; Sponsorship; ERK-model; Allsvenskan;

    Sammanfattning : Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. LÄS MER