Sökning: "Ebba Freidenvall"

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  1. 1. Building Brand Trust in E-Government among Socially Vulnerable Groups: A CaseStudy on The Swedish Tax Agency

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nejla Salkovic; Ebba Freidenvall; [2022]
    Nyckelord :Brand Trust; Affective Trust; Cognitive Trust; E-Government; E-services; Information Quality; System Quality; Service Quality; Digitalization;

    Sammanfattning :  The purpose of this thesis is to gain an understanding of how public agencies can increase theirbrand trust by adapting technologies and digital strategies which target inclusiveness forsocially vulnerable groups. To obtain the research purpose, the study explores how the SwedishTax Agency work to adapt its digital tools and the ways in which these digital tools contributeto gaining brand trust. LÄS MER