Sökning: "Eco-Products"

Hittade 3 uppsatser innehållade ordet Eco-Products.

  1. 1. I Love ECO – An Exploratory Study of Emotional Influences on the Purchase and Consumption of Eco-Products

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadine Schrape; Sofia Helgertz; Caroline Nehr-Husmann; [2010]
    Nyckelord :Emotions; Cognitive Appraisals; Eco-Products; Decision-Making Process; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotions in an ecological consumption context. LÄS MER

  3. 2. Effectiveness of Eco-label? : A Study of Swedish University Students' Choice on Ecological Food

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Qian Du; Lien Quynh Nguyen; [2010]
    Nyckelord :eco-label; ecological food; consumer behavior; effectiveness;

    Sammanfattning : ABSTRACT The recent years mark the appearance of many Eco-label schemes in the attempt ofhelping consumer to recognize the products with less harm to the environment, forexample: Euro flower, Nordic swan, Blue Angle, Krav. These labels belong to the thirdparties, which get supports from government with object of achieving sustainabledevelopment. LÄS MER

  4. 3. Eko-logiskt : eko-märken som meningsskapande för konsumenter

    Magister-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Matilda Marshall; [2009]
    Nyckelord :Eco-labelling; Ecological food; Eco-branding; Consumer perception; Consumption; Green labelling; Organic food; ekologisk märkning; ekologisk mat; blogg; konsumentuppfattningar; blogging; Änglamark; KRAV; Garant; I love eco; Cultural Sciences;

    Sammanfattning : The aim of this thesis is to, through a consumer perspective, study how organic labelling and trademarks can be seen as meaningful in everyday life. Besides interviews the research is based on nethnography, which includes researching consumer stories revealed on interactive blogs on the Internet. LÄS MER