Sökning: "Ecosemiotics"

Hittade 1 uppsats innehållade ordet Ecosemiotics.

1. 1. Hur många arter är lagom i ett kulturlandskap? En semiotisk och ekosemiotisk bildanalys av varumärkena Bregotts och Oatlys reklamfilmer som indikatorer för relationen mellan människa och natur

   Magister-uppsats, Lunds universitet/Humanekologi

   Författare :Peter Albrecht; [2015]
   Nyckelord :Sweden; Human ecology; Agricultural; Cultural landscape; Anthropocentrism; Cartesianism; Holism; Semiotics; Ecosemiotics; Discourse in commercials; Diary industry; Domestication; Social Sciences;

   Sammanfattning : This essay describes the human relationship to the Swedish Agricultural open landscape, which is romanticised in popular culture, but is also seen by the anthropocentric hegemony in society as a landscape to use as resource for consumption and as symbol for “nature products”. The research deals whit the dualistic approach to cultural landscape by using a semiotic analyse of two food company brands using the landscape as a backdrop for associating their food with nature or naturalistic content. LÄS MER