Sökning: "Eduard Habt"

Hittade 1 uppsats innehållade orden Eduard Habt.

  1. 1. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Benedikt Wiesmann; Eduard Habt; [2012]
    Nyckelord :CSR; Brand Image; Consumer Perception;

    Sammanfattning : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception.It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. LÄS MER