Sökning: "Eduard Habt"
Hittade 1 uppsats innehållade orden Eduard Habt.
- Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics
Sammanfattning : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception.It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. LÄS MER