Sökning: "Eduardo Brand"

Hittade 2 uppsatser innehållade orden Eduardo Brand.

  1. 1. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Naveed Ahmad; eduardo Guerrero; [2020]
    Nyckelord :Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Sammanfattning : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. LÄS MER

  3. 2. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

    Magister-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Nadim Herbert; [2020]
    Nyckelord :Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

    Sammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER