Sökning: "Edvard Nyrén"

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  1. 1. Image follows structure

    Magister-uppsats, Ekonomiska institutionen

    Författare :Edvard Nyrén; Maria Nyström; [2003]
    Nyckelord :Business and economics; image; structure; Nexus; information; communication; Ekonomi;

    Sammanfattning : Background: The business market today is characterized by tough competition amongst the competitors to capture consumers’ interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is associated with. LÄS MER