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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

   Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Shadi Botros; Yacoub Said; [2021]
   Nyckelord :Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

   Sammanfattning : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. LÄS MER

3. 2. Vart bör Kiribati, Tuvalu och Marshallöarnas befolkningar ta vägen? : En normativ analys inom ämnet för klimatförändringarnas utmaningar

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Författare :Pontus Wallin; [2015]
   Nyckelord :klimatförändring; stigande havsvattennivåer; Kiribati; Tuvalu; Marshallöarna; klimatflyktingar; normativ metod; Edward A. Page;

   Sammanfattning : The effects of anthropogenic climate change are becoming more and more visible as being highlighted by scientists, politicians and media. The causes of droughts, floods, melting ice caps and rising sea levels can all partially be traced back to human activities. LÄS MER