Sökning: "Edward L. Bernays"

Hittade 1 uppsats innehållade orden Edward L. Bernays.

  1. 1. ”Den osynliga regeringen” - En undersökning av Edward L. Bernays demokratisyn

    Kandidat-uppsats, Lunds universitet/Avdelningen för idé- och lärdomshistoria

    Författare :Anton Larsson; [2018]
    Nyckelord :Democracy; Edward L. Bernays; PR; Propaganda; Psychology; History and Archaeology;

    Sammanfattning : Edward L. Bernays (1891 - 1995) was an American PR-pioneer who came into prominence during the 1920s. He made a significant contribution to the theorizing and legitimization of the field. This started with Crystallizing Public Opinion(1923)where he defined, justified and celebrated the profession. LÄS MER