Sökning: "Edward Toscano"
Hittade 1 uppsats innehållade orden Edward Toscano.
1. Omnichannel management : The art of omnichannel orchestration
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Digital advances and consumers' buying behaviors disrupt the retail industry demanding more seamless experiences during their buys. In response, retailers are adopting an omnichannel retailing strategy (OCR), which is the integration of retailers' physical and digital channels. LÄS MER
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