Sökning: "Edwin Föjerstam"

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  1. 1. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
    Nyckelord :CSR; Corporate Social Responsibility; Customer Loyalty;

    Sammanfattning : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. LÄS MER