Sökning: "Effects of green marketing"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden Effects of green marketing.

  1. 1. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emma Möller; Malin Leithe; [2024]
    Nyckelord :;

    Sammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER

  3. 2. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  4. 3. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Sofia Andersson; [2023]
    Nyckelord :effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Sammanfattning : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. LÄS MER

  5. 4. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Maike Strube; [2022]
    Nyckelord :Green Marketing; Customer Satisfaction; Hotel Industry;

    Sammanfattning : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. LÄS MER

  7. 5. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ana Desnica; Sara Hawat; [2022]
    Nyckelord :Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

    Sammanfattning : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. LÄS MER