Sökning: "Egle Arlauskaite"

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  1. 1. Ethical issues in neuromarketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexandra Sferle; Egle Arlauskaite; [2013]
    Nyckelord :Neuromarketing; neuroscience; neuromarketing research; ethical issues; marketing ethics; ethical theories; ethical codes; textual analysis.; Business and Economics;

    Sammanfattning : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. LÄS MER