Sökning: "Egle Arlauskaite"
Hittade 1 uppsats innehållade orden Egle Arlauskaite.
1. Ethical issues in neuromarketing
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. LÄS MER