Sökning: "Einar Bodström"

Hittade 1 uppsats innehållade orden Einar Bodström.

  1. 1. The Best Thesis of the Year!: A study on the effect of customer generated ratings in advertising

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Einar Bodström; Niklas Gilmark; [2010]
    Nyckelord :Ratings; word of mouth; kollektiva ratings; annonser; filmer;

    Sammanfattning : In this thesis, the impact of collective ratings on customers’ perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. LÄS MER