Sökning: "Ekaterina Erik"

Hittade 1 uppsats innehållade orden Ekaterina Erik.

  1. 1. Volvo Trucks' Customer Value Proposition

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
    Nyckelord :Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

    Sammanfattning : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. LÄS MER