Sökning: "Elda Ali"
Hittade 1 uppsats innehållade orden Elda Ali.
1. Family buying behaviour : parents’ perspective of children influence on their buying behaviour
Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. LÄS MER
Resultatsidor:
1