Sökning: "Eleanor Lichtenstein"

Hittade 2 uppsatser innehållade orden Eleanor Lichtenstein.

  1. 1. GONE IN 60 SECONDS? - Crisis management in a social media context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Eleanor Lichtenstein; Emelie Söderström; [2013]
    Nyckelord :Social Media; Facebook; Flash Crises; crisis managment; electronic word of mouth;

    Sammanfattning : The spring of 2013 has seen a spurge of discussion concerning web-hate, where both individuals and companies have been affected. Social media presents opportunities to build customer relationships, but besides inviting users to like, share and comment on a brand's fan page, companies' presence on Facebook has made complaints and criticism public. LÄS MER

  3. 2. Styrelsen och samhällsansvaret - En studie om hur styrelsesammansättningen påverkar CSR-prestation i svenska börsbolag

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Karolina Kenttä; Eleanor Lichtenstein; [2011]
    Nyckelord :Corporate Social Responsibility; Board of Directors composition; Corporate Social Performance; Diversity; Stakeholder theory;

    Sammanfattning : The composition of the board of directors and Corporate Social Responsibility (CSR) are two widely researched subject and discussed by the media. This study aims to examine the impact of the board of directors' composition on CSR performance among the largest companies listed on Nasdaq OMX stock exchange 2008 in Stockholm, Sweden. LÄS MER