Sökning: "Elena Nedbaylo"

Hittade 1 uppsats innehållade orden Elena Nedbaylo.

  1. 1. Art or Design: Art Infusion in Product Design

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Max Doherty; Elena Nedbaylo; [2013]
    Nyckelord :Art infusion; Product design; Advertising;

    Sammanfattning : In this paper, we seek to reach further insights into the concept known as art infusion. More specifically, we seek to study whether the framing of a product's design as art in advertising will affect consumers' perception and evaluation of that product. LÄS MER