Sökning: "Elena Nedbaylo"
Hittade 1 uppsats innehållade orden Elena Nedbaylo.
1. Art or Design: Art Infusion in Product Design
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In this paper, we seek to reach further insights into the concept known as art infusion. More specifically, we seek to study whether the framing of a product's design as art in advertising will affect consumers' perception and evaluation of that product. LÄS MER
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