Sökning: "Elena Rönnmark"

Hittade 1 uppsats innehållade orden Elena Rönnmark.

  1. 1. Beauty comes from within; A business case for Volvo Car Corporation about interior design on tomorrow's Chinese market

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Elena Rönnmark; Mats Wiberger; [2011]
    Nyckelord :Hedonic Needs; Utilitarian Needs; Consumer Behaviour; Cultural Dimensions; Attitudes;

    Sammanfattning : The problem of this thesis is that the investigation is tied to a country that is not fully explored to Volvo Car Corporation at the present time. Differences within culture and attitudes will be important for Volvo Car Corporation to be aware of. LÄS MER