Sökning: "Elena Volkova"

Hittade 1 uppsats innehållade orden Elena Volkova.

  1. 1. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elena Volkova; Kristin Holvid; [2013]
    Nyckelord :cross-functional collaboration; cross-functional integration; lean startup concept; marketing-engineering collaboration; high-tech startup;

    Sammanfattning : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. LÄS MER