Sökning: "Eleonor Toni"

Hittade 2 uppsatser innehållade orden Eleonor Toni.

1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Eleonor Toni; Erik Nilestoff; [2018]
   Nyckelord :influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

   Sammanfattning : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. LÄS MER

3. 2. Jämställdhetens illusion - En flerfallsstudie av hur könskultur ter sig i strukturellt jämställda svenska bolag

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Eleonor Toni; Eliza Forsaeus; [2017]
   Nyckelord :Organizational culture; Gender equality; Gender culture; Sweden;

   Sammanfattning : Sweden is at the global forefront regarding gender equality and statistics show that structurally gender equal Swedish companies' shares grow at a double rate compared to the Stockholm Stock Exchange (OMXSPI). Yet many Swedish companies fail to follow in the footsteps of these leading firms and remain unequal. LÄS MER