Sökning: "Eleonora Gounaropoulos Undin"

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  1. 1. Jakten på värde: – En kvantitativ studie om upplevt kundvärde och nöjdhet vid bostadsrättsköp i Stockholms innerstad

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Eleonora Gounaropoulos Undin; [2010]
    Nyckelord :values customers perceive; drivers; customer satisfaction; real estate market; Stockholm;

    Sammanfattning : This Master Thesis within Marketing and Strategy investigates the values customers perceive within the Real Estate market in the inner City of Stockholm. The dependent variable is customer satisfaction, and it could be explained by 1) the feeling of light and uniqueness of the apartment, 2) that the apartment is of a satisfying size, 3) the address of the apartment, 4) and the economics, the common areas of the building, and the bidding process. LÄS MER