Sökning: "Eliisa Kreegimäe"
Hittade 1 uppsats innehållade orden Eliisa Kreegimäe.
1. What makes your message credible? : A descriptive study on the effect of source credibility on message credibility.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Message credibility is a commonly used term to indicate how well the recipients approve the message. Source credibility, on the other hand is a “communicator's positive characteristics that affect the receiver's acceptance of a message” (Ohanian, 1990, pp 41). LÄS MER
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