Sökning: "Elin Bjur"

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  1. 1. Fortification of New Venture Branding through Brand Image and Brand Identity : An exploratory study to shed new light on branding for new venture entrepreneurs

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Elin Bjur; Dimitri Christo-Dionne; [2016]
    Nyckelord :;

    Sammanfattning : Introduction Entrepreneurs embarking upon a new business venture have a vast amount of responsibilities to consider during the new venture phase, therefore strategically taking action to gain a competitive advantage in the marketplace is a necessity. While there exist many routes towards acquiring an edge over the competition, branding proves to be a highly effective and influential strategy. LÄS MER