Sökning: "Elin Doverby"

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  1. 1. Du är vad du köper : En kritisk diskursanalys av IKEAs serie Vad gafflar ni om?

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Elin Doverby; Malin Olsson; [2016]
    Nyckelord :content marketing; IKEA; critical discourse analysis; Vad gafflar ni om?; consumption life; convergence culture; reflexive self; Fairclough; Bauman; Giddens; Jenkins; content marketing; IKEA; kritisk diskursanalys; Vad gafflar ni om?; konsumtion; konsumtionsliv; konsumtionskulturteori; reflexiva jaget; Fairclough; Bauman; Giddens; Jenkins;

    Sammanfattning : Our modern society is based on a culture of consumption, where individuals are in an on- going search for self-realization through consumption. But in a society with buzz a of commercials and information, a society where media users are getting more critical towards commercialized messages it’s harder for companies to be heard. LÄS MER