Sökning: "Elin Grafström"

Hittade 1 uppsats innehållade orden Elin Grafström.

  1. 1. Mind the Brand - When entering a market : En studie om varumärkesutvidgning från tjänst till vara

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Kajsa Grafström; Elin Stridbeck; [2008]
    Nyckelord :Brands; Brand Extension; Services; Products; Brand Identity; Brand Territory; Varumärken; Varumärkesutvidgning; Tjänster; Varor; Varumärkesidentitet; Varumärkets territorium;

    Sammanfattning : Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phones Purpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy. LÄS MER