Sökning: "Elin Grafström"
Hittade 1 uppsats innehållade orden Elin Grafström.
1. Mind the Brand - When entering a market : En studie om varumärkesutvidgning från tjänst till vara
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phones Purpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy. LÄS MER
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