Sökning: "Elin Millberg"

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  1. 1. Native advertising : from a consumer perspective

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Elin Lindmark; Elin Millberg; [2018]
    Nyckelord :Native advertising; Online advertising; Credibility; Consumer perception;

    Sammanfattning : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. LÄS MER