Sökning: "Elina Ormane"

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  1. 1. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement

    Master-uppsats, IHH, Företagsekonomi

    Författare :Elina Ormane; [2012]
    Nyckelord :marketing; direct marketing; e-mail; spam; advertising technique; advertising tool; mailing; attitude and perception;

    Sammanfattning : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. LÄS MER