Sökning: "Elina Svelander"

Hittade 1 uppsats innehållade orden Elina Svelander.

  1. 1. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Nyckelord :Influencer marketing; Source credibility; Instagram; Generation Z;

    Sammanfattning : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. LÄS MER