Sökning: "Elio Schöfer"

Hittade 1 uppsats innehållade orden Elio Schöfer.

  1. 1. Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Marije Renkema; Elio Schöfer; [2014]
    Nyckelord :Country of origin effect; brand equity; Indian consumer products; product perception;

    Sammanfattning : The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. LÄS MER