Sökning: "Elio Schöfer"
Hittade 1 uppsats innehållade orden Elio Schöfer.
1. Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India
Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. LÄS MER
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